At the prestigious Saïd Business School, University of Oxford, the London Organisation of Skills Development (LOSD) brought together a dynamic global audience on 2nd May 2026 to explore the future of leadership, innovation, and entrepreneurship. Among the contributors was Zahra Sbeih, whose approach to brand building challenged many of the assumptions held by modern founders.
As Co-Founder and CEO of SVA Agency, Zahra has positioned herself at the intersection of strategy and execution. Speaking during the LOSD Skills Live panel discussion, she shifted the focus away from aesthetics and visibility, drawing attention instead to the internal mechanics that determine whether a business can truly scale. Her perspective reframed branding as a structural discipline—one rooted in systems, clarity, and operational consistency.
Rather than presenting theory, Zahra shared insights grounded in real-world experience. Having transitioned from corporate environments into entrepreneurship, she highlighted the common pitfalls founders face when they abandon structure too early. Her emphasis on delegation, decision-making processes, and sustainable workflows offered a practical blueprint for building resilient organisations.
Her agency’s model—leveraging distributed expertise through a network of specialists—illustrates a modern approach to growth, enabling founders to access high-level support without traditional constraints. This concept resonated strongly with a global audience navigating fast-paced and competitive markets.
CEO of LOSD Parin Somani with several dignitaries present at the Oxford event celebrated innovation across sectors. Zahra Sbeih’s contribution stood as a clear reminder that enduring brands are not accidental—they are intentionally built through disciplined strategy and purposeful leadership.
